5 Tips to Rock Your Instagram Stories This Week
I know, I know another thing you need to be doing on Instagram but hear me out! Instagram stories are your place to shine. Have you hard the saying the DM is where the connection is born? It’s the truth. If you aren’t using your Instagram stories daily you are missing out on opportunities to have 1:1 connections with your ideal client.
Here are 5 top tips to rock your Instagram stories this week!
BE CONSISTENT
I know this sounds very simple but I think we can all agree that being consistent on social media is a lot of work and even when we are consistent and don’t see the results we are looking for we can feel very discouraged however consistency brings results over time. You have to take the time to be consistent with your Instagram stories. This is where the connection is born. This is your opportunity to drive people to speak to you directly. To create that 1:1 connection. I always say to be on your Instagram stories every day I know that sometimes that’s not possible so if you can’t at least be consistent and get on there as much as you can.
MAKE YOUR INSTAGRAM STORIES ENGAGING
Listen, people, get thrown content at them so much throughout the day you want to make sure you are doing things that are keeping your audience engaged, part of the conversation, make your audience feel HEARD. Everyone is always doing things that are all about them which is understandable but if you truly want to stand out make your content about your audience, make them the priority, listen to what they have to say, involve them in choices, questions, the conversation. A few ideas for your Instagram stories to keep them engaging: Use the poll feature, use different colors, use stickers, gifs, the challenge sticker, the question sticker, use anything that fits with your style and involves the audience.
GET CREATIVE
We are visual human beings and we like to be entertained utilize apps that make your stories stand out such as Ash, Vimeo create, Canva, Tezza app, Unfold, Seen, Story maker, Remix, Mojo, Coolage, Design lab. These apps will help you get creative, help your Instagram stories stand out, and let your creativity and personality behind the brand shine! (You can also take it a step further and schedule your stories in advance within Later).
BEHIND THE SCENES
People resonate with real people. While it’s so great to have on brand photography and create Instagram stories its also just as great to show the faces behind the brand. Make your Instagram stories personable let your personality shine through talk about things that would resonate with your ideal client/customer. If you think about it this way why do you buy or book service because it resonated with a pain point or you trusted the person selling? Take the time to show behind the scenes.
FOCUS ON THE WORD RELATABLE
You can do so much with your Instagram stories no right or wrong. Focus on how you can help, connect, and engage with your audience.
Key tip: Don’t do what everyone else is doing. be unique to you and your brand so you enjoy showing up consistently.
Photo by Designecologist from Pexels
INSTAGRAM STORY CONTENT IDEAS:
Show of the uniqueness behind your brand
Show off the normal day to day life
Testimonials
Behind the scenes of your product/services or what you feel comfortable sharing
Show before/after
Bring in guests
Tips each week
Share influencer content
Do Q&A
Show what your hobbies are
Share about your life
Do a round up of products or the service of the day
Video content
I know that social media can feel overwhelming but you don’t have to have it all figured out to just show up. It doesn’t have to be perfect and honestly, people are going to relate more to the real you than the perfect you so just start :)
