Graphic Design In Online Marketing

Graphic design is a subset of visual communication; in essence, it conveys messages through visual content, which makes it essential for successful online marketing! 

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Graphic design is art with a purpose. It involves the fusion of typography, imagery, and color theory to create an aesthetic that expresses a concept and elicits a particular emotion.  

So how is it used in online marketing

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1. Establish a Brand Identity: 

 A brand is a relationship between the business and its audience. Furthermore, brand identity is how a company expresses its personality, tone, principles, and essence. Graphic design creates these visual elements of brand identity that conveys those intangible qualities through images, shapes, and color. 

via @offbeatpaperco

via @offbeatpaperco

2. Marketing and Advertising

Prosperous companies understand the wants, needs, and concerns of their ideal audience. Additionally, people find visual content more engaging. Thus, graphic design is used to help businesses market themselves more effectively.

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3. User Interface

A user interface (UI) is how a user interacts with a device or application, and UI design involves creating interfaces that provide a user-friendly experience. In the context of graphic design, UI design focuses on the design of on-screen visual elements such as drop-down menus, buttons, pop-ups, and more.

Graphic design attempts to balance the technical ease while maintaining an aesthetic appeal. 

via @offbeatpaperco

via @offbeatpaperco

At Healthy Dash of Social, our team works with you to create a visual concept that infuses personality into your brand.

Our custom graphics help you to stand out against similar businesses and increase engagement with your target audience. Through logos, brochures, newsletters, etc. Graphic design is imperative to impart your brand and message.