Email Marketing: What It Is & Why You Should Be Using It

Every business requires a solid marketing plan, and in the customer acquisition process, email marketing should be one of the first steps. 

So what exactly is email marketing?

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In a nutshell, email marketing is a digital marketing strategy that consists of sending emails to prospects (i.e. potential customers). Email marketing can help increase your revenue by helping you to connect with your audience and promote your business. These emails are designed to entice your readers to click through to your site, giving you more leads and engagement. 

Businesses use email marketing for a multitude of purposes. Some of these include selling products, informing your customers of promotions, or to sharing any company news, such as closing for a holiday or taking part in a community event.

With current digital marketing options such as rich pins, sponsored content, and Facebook funnel ads some may wonder if email marketing is the most lucrative option. However, email marketing actually has one of the highest Return on Investment percentages. We’d bet that tracking the number of times you check your own inbox in a day is enough to demonstrate that “you’ve [still] got mail.” A compelling email marketing strategy allows you to retain your hard traffic by providing subscribers with an incentive to stay in touch. 

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How to Get Started With Email Marketing

Unless you are knowledgeable and well seasoned in digital marketing, it would be most beneficial to look for help from an outside source. At Healthy Dash of Social, our team of copywriters create smart, strategic emails that showcase your business by integrating your business values with your products or services.

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Whether you're just getting started or dreaming up your next big campaign, let Healthy Dash of Social take care of all of your digital marketing needs!