Three Tips for Writing Social Media Captions

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Let’s start with the basics…

Ah, the perfect social media post. You’re determined to make your next post the best one yet! You’ve got an eye-catching photo, you’ve chosen your platforms wisely, and you know when you want to click “Share” but when it comes time to write the caption, you’re suddenly overwhelmed by trying to figure out how to write it in a way that works for social media.

There’s a lot that goes into crafting a social media post that resonates with your audience! For now, let’s start with a few basics.



Front load the important stuff

On many platforms, you only have a limited amount of space before your caption cuts off and your reader must click to read more. Though a seemingly simple step, not everyone will take the time to do so.


What would you want your reader to know if they only read the first line or two of your caption? 

Even better, think about what you can say to make them want to keep reading.

Put the most important, interesting part of your caption at the beginning!



Use #hashtags

Hashtags are a great way to help your post get seen! When someone searches a specific hashtag, a list of posts using that hashtag will appear.

Be sure to use hashtags that are relevant to you, your business, and the topic of the specific post

Tip: Try using a mix of widely used hashtags as well as hashtags that are popular in a smaller niche or your local community.



Use emojis✨ (but use them wisely) 😎❤️

Emojis can be a fun way to convey your personality or make certain parts of your caption stand out.

Make sure the emojis you use are relevant to your post, and keep in mind that using too many can be overwhelming or look tacky.

 It’s also a good idea to keep in mind that some emojis have certain connotations in pop culture that differ from the literal meaning of the image. When in doubt, go with something else. 

Still feeling stuck? Don’t worry! Healthy Dash of Social has got you covered with our social media strategy and management services. Schedule your free strategy call today!

Alexa Bartimus