HOW MAKE YOUR INSTAGRAM BIO A PRIORITY TO GET MORE FOLLOWERS AND ENGAGEMENT (with before and after photos)

HOW MAKE YOUR INSTAGRAM BIO A PRIORITY TO GET MORE FOLLOWERS AND ENGAGEMENT (with before and after photos)

When we think of Instagram we focus most on content and building a growth but we don’t take time to realize how important the bio is. This is your first impression to keep a new client, to add a new follower, to drive a new sale to your brand! Make it a priority to make sure you are on your A+ game on your bio!

5 IMPORTANT KEY FACTORS:

  1. Who are you?

  2. What do you do?

  3. What Value can you provide to your target audience?

  4. Do you have a call to action in your bio?

  5. Do you have your location + any easy way to contact you?

WHO ARE YOU?

This is huge - who are you? What makes you different? Are you a health coach, a blogger(specific niche), A medical provider, a brand?

Example: I am a blogger so the first line in my bio is Mindset + Self Care Blogger

-I also added in the name field Mindset and Marketing!


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WHAT DO YOU DO?

This is important because when someone comes to your platform they will know right away if they are your type of person, or will be part of your community. This allows you to keep followers who will engage with you not just every single person.

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Example: On my Business Instagram I add what services I provide Social Media Management, and Social Media Tips, I also add that I help Small Business Owners tame the chaos. This way my target is anyone who would need Social Media Tips, or Social Media Services. This is a good way to showcase your skills, or your zone of genius!

WHAT VALUE CAN YOU PROVIDE YOUR TARGET AUDIENCE?

This is really important because if we become to salesy people will be turned off, in today’s age we want connection, we want to know what value we are getting from everything that we do. In the example about you saw that I do provide social media services but you also saw that I made it a point to say I provide social media tips this is important because yes I do have a service but I also provide value and education daily for free!

DO YOU HAVE A CALL TO ACTION IN YOUR BIO?

This is really important always have a link in your bio whether that’s to your latest blog post, to a special going on, a link to your service page, sign up forms and YES FREEBIES! Later has a link in bio where you can link each of your posts to a relevant URL. It’s definitely good for multiple offers!

DO YOU HAVE YOUR LOCATION + ANY EASY WAY TO CONTACT YOU

Make sure you contact information is easily accessible, and add your location if you can. This way people in your area can find you and potential clients / collaboration opportunities they can contact you quickly and efficiently.

EXAMPLES OF CHANGES : BEFORE AND AFTER

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@cheysocial

  • Now when you visit you see she is a Social Media Manager for a brand

  • She spends her time creating content

  • She can help you find your voice as an entreprenuer

  • She has a call to action to help you uplevel you content

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@katesnewobsession

  • When you visit her site you see that she brings a variety of content for people with short attention spans like herself!

  • She brings a variety of topics your way!

  • Ready for your new obsession has a link to her newest blog post!

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@renegade_fibers

  • When you visit Renegade Fibers you see she provides products for the Modern Bohemian Babe adding in community brings her audience together

  • You see that she makes handmade jewelry and Decor

  • She also puts a # in her bio so all of her customers can be part of a community

  • Call to actions directs free spirits to her shop!

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@britnightingale

  • Faith is first in her life!

  • She is a lifestyle blogger who provides different niches!

  • She also has a call to action for people to change their life in a positive way!

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@findwhereyoufit

  • Emojis now match her Highlights.

  • You know when you come to her profile she provides the best places in the 614 to workout.

  • You also know she can help you find the workout that’s right for YOU.

  • She provides her freebie as the call to action!

Remember show who you are, what you can provide, what value you bring to the table, how you are different, and a call to action! Every single person isn’t your target audience just because you have a huge following doesn’t mean you have an engaging community. Focus more on what you can provide and the right people will come and stay.

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